Delve into the fascinating world of Pelikan with \”Die Marke\” (The Brand), a comprehensive book by Detmar Schfer. This meticulously researched and beautifully illustrated book chronicles the rich history of Pelikan, from its humble beginnings to its rise as a global icon in the world of writing instruments. Comprehensive History: Explore the complete story of Pelikan, from its founding in 1838 to the present day. Detailed Research: Author Detmar Schfer has conducted extensive research, drawing on archival materials and interviews to provide a definitive account of Pelikan\’s journey. Stunning Visuals: The book is filled with high-quality photographs, illustrations, and advertisements, showcasing the evolution of Pelikan\’s products and branding. Insightful Analysis: Gain insights into the company\’s key decisions, innovations, and challenges, as well as the cultural and social context in which Pelikan has operated. Perfect for Collectors and Enthusiasts: Whether you\’re a seasoned Pelikan collector or simply appreciate fine writing instruments, this book is a must-have for your library. ISBN: 978-3-923976-90-4